“This opens a whole new dynamic for us.”

i2Integration recently unveiled a new website for the Construction Association of Michigan (CAM), – www.cam-online.com – that displays a sleek, streamlined look with user-friendly navigation. More than that, however, the site has been completely overhauled and upgraded for maximum use by association staff and members, and has already seen a notable spike in traffic and usage since it went live.

“This re-design is a great example of how we bring all our services to the table for an association website,” said John Forsberg, i2Integration CEO. “We couldn’t be happier with the final result.”

The project involved integrating member data for the Bloomfield Hills-based association with a membership of more than 3,000 companies. A DotNetNuke content management system also was implemented, providing custom solutions that consolidated and streamlined data and produced a website that is rich in content and easy to navigate. Key elements also were incorporated that increase CAM’s search engine optimization efforts to ensure excellent page ranking on Google and other search engines.

For CAM members, the redesign means consolidation of applications so they are centralized within the website, where before, members had to login to multiple sites and CAM had to track multiple accounts. The new site also includes ecommerce capabilities, allowing visitors and members to register and pay for various events, purchase ad space in the Buyers Guide and become a member.

The Buyers Guide – a major draw for site visitors – has been redesigned, making it easier for visitors to find the best match for the services they seek, and the CAM Marketplace was integrated to simplify the requirements and processes to post, search and display when buying and selling construction equipment.

“The most important thing to us is the ability to use e-commerce,” said Kevin N. Koehler, CAM president, who explained that this capability translates to increased revenues for users and for the association. “This opens a whole new dynamic for us, and it sets up a platform we can build off of to increase the offerings.”

Koehler said i2Integration “couldn’t have been more professional, and the fact that they understand associations, and what we do, was crucial.”