Increase Web Traffic 60%

PAR, Inc. of Tampa, Florida needed i2’s help. Their website, http://www.self-directed-search.com/, needed a redesign, as well as new functionality and training within the DotNetNuke content management system they were operating. In addition, they were looking to improve their Search Engine Optimization.

Within days, i2 sent a DNN expert to PAR’s facility and in an intensive, 3-day session, trained PAR administrators on tasks that ranged from simple content management, to theme coding, IT maintenance and custom coding.

From there, i2 implemented a new site design, SEO plan and the development of a new, custom module within DNN. Within 4 months, the project was complete.

The result? According to Jim Eddy, Vice President of Marketing at PAR, Inc., within 2 weeks of taking the new website live, the company experienced a 60% increase in their online sales!

With that success, i2 went on to redesign the main, corporate website, https://www.parinc.com/, including a redesign of their online catalog and ecommerce system. Like the SDS website, new primary website has also proven to be extremely effective at improving online purchasing by simplifying the buying process and making it available on multiple devices.