Four Ways to Trim Your Website Redesign Cost

Reducing costs shouldn’t mean sacrificing quality. And when it comes to web redesign, there are reasonable compromises that can be made in order to get what you need and keep the project within budget.

Go with a template design. What used to be one of the major expenses in a website redesign was the actual design, because lo’ those many years ago, every website was created from scratch. Now there are thousands of templates available that you can leverage and with only minimal changes, can make them look completely your own. The nice thing also, is that most themes already have mobile-responsiveness and UI/UX goodies baked into them. Going with a pre-designed theme won’t completely eliminate design, but it will definitely reduce the time needed in coding the architecture of the design.

Migrate your own content. One of the major time-sinks in a site redesign is moving content from the old site to the new or placing new content. This isn’t usually a difficult and technical task, but just extremely time consuming. We see anywhere from half an hour to 45 minutes per page to clean and move content. With a little bit of training, this task could easily be done in-house by your staff and potentially save hundreds of hours in cost.

Reduce custom development. As soon as you want to build anything custom, the ol’ cost-o-meter starts spinning. Is there a way to leverage something that’s already out there? And if what’s out there can’t do everything you need it to do, is there one that is open source — meaning you get access to the original code — , one that could be modified without having to build from scratch? One question to ask your developer when they tell you “This may be custom” is, “Is there something already out there we can modify?”

Think of your redesign as a sprint, not a stroll. If you keep the project within a tight timeline and have all your ducks in a row before the redesign begins, costs can be kept to a minimum. If, for whatever reasons, your schedule is more loose than it could be or you don’t have all your content ready, the timeline can drag out. In a lot of cases, drawing a redesign out over a longer period of time only draws out more costs. Making the timeline aggressive can keep costs in line.